30% +

Overview

Founded in Sausalito in 2007, California Caviar Company (CCC) is a pioneer in sustainable, no‑kill domestically farmed caviar. Serving Michelin‑star chefs, culinary innovators, and luxury connoisseurs, CCC blends tradition with aquaculture innovation. Food & Wine

The Challenge

• Lack of cohesive brand presence across digital, retail, and experiential channels

• Need to distill luxury and sustainability into accessible messaging

• Limited public awareness of CCC’s no‑kill caviar innovation

The Activation

• Brand Refresh & Messaging: Amplified CCC’s leadership in sustainability, vertical integration, and educational storytelling across social, website, and PR assets.

• Experiential Expansion: Revived The Bump Bar in Sausalito as a signature caviar bar and chef-curated venue. 7x7 Bay Area

• Media & Thought Leadership: Positioned CCC in top-tier press, spotlighting its no‑kill production methods, farm-to-table ethos, and culinary collaborations.

Results Snapshot

• Full brand alignment across parent & sub-brands

• Increased B2B and DTC sales by 30%

• National press & influencer exposure

• Successful seasonal restaurant launch

• Scalable marketing engine in place

Press

No‑Kill Caviar First in U.S. CCC became the first company to harvest caviar without harming the sturgeon using the Kohler Process. (7x7 Bay Area)

Top-Quality Recognition Food & Wine named CCC’s Royal White Sturgeon among the top caviar picks from a 60-camera taste test. (Food & Wine)

Press & Accolades Across Media Featured in the Wall Street Journal, NBC California Live, Modern Luxury, and more. (California Caviar Company)

CEO Media Spotlight (July 2025) Deborah Keane featured in North Bay Business Journal, advocating for transparency and consistent regulation in caviar labeling. (The North Bay Business Journal)