Overview

Led the full marketing and communications strategy for TEDAI—an innovation-focused TED conference. From brand creation to international expansion, spearheaded initiatives that established TEDAI as a global thought leadership platform in AI and emerging tech.

Development

• Built TEDAI’s brand identity, core messaging, and full-funnel marketing strategy

• Sold out two annual conferences via multi-channel digital campaigns (email, social, paid)

• Managed press outreach, landing coverage in Forbes, Bloomberg, Fast Company & more

• Designed & ran TEDAI Hackathon at Microsoft Reactor

• Produced the first-ever Robot Festival at the iconic Transamerica Pyramid

• Directed sponsorship communications and secured six-figure deals (Intel, Microsoft, AWS, PwC, Foley & Lardner)

• Acted as right hand to the Executive Producer—aligning brand execution across global teams

• Collaborated closely with TED HQ to maintain brand consistency

Results Snapshot

• Sold-out conferences

• Coverage in 5+ tier-1 publications

• Six-figure sponsorships secured

• Expansion of TEDAI into Europe

• Elevated TED’s presence in the AI and innovation space

Press Links

https://www.bloomberg.com/news/newsletters/2024-04-18/searching-for-the-next-big-ai-breakthrough-at-the-ted-conference

Anthropic's new Claude AI model controls computers like humans

At TED AI 2024, experts grapple with AI’s growing pains

Perplexity AI CEO bets on the future of human curiosity. Publishers say he's stealing their content (PDF)

OpenAI scientist Noam Brown stuns TED AI Conference: ’20 seconds of thinking worth 100,000x more data