Overview

WinWire delivers custom-engineered digital solutions for enterprise clients (e.g., Gilead, Peet’s Coffee, Tesla). As a Fractional Marketing and Events Lead, I bridged the gap between U.S. and overseas teams—establishing brand clarity and driving engagement across marketing touchpoints.

The Challenge

• Fragmented messaging and brand inconsistency across platforms and markets

• Inefficient asset creation and communication between internal and global teams

• Lack of compelling client engagement and thought leadership initiatives

The Activation

• Brand & Messaging Audit: Unified messaging strategy for all platforms (web, sales, events).

• Marketing Operations: Collaborated with internal team to create compelling assets, website content, and marketing collateral across regions.

• Events & Engagement: Produced and hosted client dinners and milestone celebrations to deepen relationships.

• Thought Leadership: Conceptualized and produced the Purpose‑Driven Fireside Chat virtual series—moderated dialogues between WinWire’s founder and Fortune 500 C‑suite executives.

• Agency & Vendor Management: Identified and coordinated PR and agency partners to amplify reach and streamline execution.

Press

https://venturebeat.com/security/how-runtime-attacks-turn-profitable-ai-into-budget-black-holes/

https://venturebeat.com/security/shadow-ai-unapproved-ai-apps-compromising-security-what-you-can-do-about-it/

https://pulse2.com/winwire-ashu-goel-profile/

https://www.crn.com/news/ai/2024/microsoft-2024-partners-of-the-year-solution-providers-advancing-ai-copilot-security